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Over the past decade, the exponential growth in internet usage combined with the emergence of mobile devices has transformed the world of consumer behavior and by default, the world of website design. People are using the internet on different devices and for different purposes than they used to. As a result they expect websites to be built for today's world. While technology continues to advance at an ever-increasing pace, many independent agency websites have held onto stagnant sites that have become obsolete. It’s time to transform and redesign!
At Jump Suit Group, we specialize in building independent insurance agency websites that are built around the way people use the internet today. Our sites are built to be:
Each element on every page has a purpose. We don’t include any ambiguous content or undefined links – we aim to build sites that are simple, elegant, and effective. Our goal is to boost interactions and display all of your agency’s tools in an easy-to-use format. This allows visitors to quickly find whatever they’re looking for, whether that’s a blog post on coverage limits or a place to update their contact information. We make sure to not cloud your site, so the essential pieces that move visitors through the digital sales funnel stand out.
Well-positioned content is supposed to answer questions a visitor has at any time of the day or night, while providing a direct channel to an agent whenever it’s convenient for the prospect to reach them. Agents can be emailed in the middle of the night, and get back to their customers as soon as they arrive to the office the next morning. People will understand the minor delay and appreciate hearing back from a real person, as long as they can leave a message whenever they want to. Great content on a well-designed site can act as a 24/7 salesperson and a customer service respresentative at the same time.
Excellent content will attract people to a site, and an excellent design will keep them there. It will move them through the sales funnel, taking them from their initial interest to a connection with your business – and eventually becoming a customer for life. Like a good salesperson, a website’s job isn’t done after a visitor a customer. A well-designed site lets users: