ROI IN 3 YEARS OF INBOUND

3 years ago, our client began investing in marketing

Over the years, they have committed to a full array of inbound marketing strategies.

This only includes prospects who chose to fill out forms on their website and not people who chose to pick up the phone and call.

This only includes prospects who chose to fill out forms on their website and not people who chose to pick up the phone and call.

Your internet footprint grows over time, resulting in compounded results and ROI.

Why does inbound get better each year?

It comes down to your fishing net - if you were fishing for tuna instead of insurance leads, wouldn't you want a bigger net?

The same rules apply for the internet. The bigger the net you cast, the more leads you capture. Each year your net gets bigger and, in turn, more leads come through your website.

Here's an Example of a 3 year progression of inbound:

Year 1: Establish the foundation

• Build a new website
• Target the towns you operate in for the type of insurance you offer
• Start ranking on Google in those towns

Year 2: Solidify the foundation

• Expand to any towns you wish to start writing business in
• Continue to grab digital real estate for types of insurance in towns you operate in
• Begin to rank across your state

Year 3: Expand state wide

• Instead of ranking for "homeowners insurance in Boston" we start to target "homeowners insurance in Massachusetts"
• Wouldn't it be nice to rank for insurance all over the state?'