Our Agency More Than Doubled Their Organic Website Traffic

About

Our client, an independent insurance agent located in Vermont was able to leverage the online traffic of almost an entire state. Mid 2014, our client began their endeavor into the world of inbound marketing, blogging and content creation.

As a direct result of their efforts, the traffic came looking for the very answers that JSG original content provided. This traffic was qualified, from the surrounding towns and cities; they reached out to our client after reading specific insurance content, to purchase insurance coverage.

With a reliable team built around customer service, they have been able to take on a comprehensive Internet strategy and have become a cornerstone in the state of Vermont. With just over 20 Employees, they have emerged as the top independent agent, ranking on the first page for 250+ of the keywords we target.

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Total targeted keywords with first page results

Meaning, strictly of the keywords we track – products they sell, towns they operate in, and combinations of the two – we have 226 results that customers can find on the first page of Google.

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Total targeted keywords with top 3 results

Meaning, strictly of the keywords we track products they sell, towns they operate in, and combinations of the two we have 162 results that customers can find on the first three results on Google. P.S 80% of all clicks go to those first three spots.

229% -

Increase in organic traffic since starting marketing with JSG

This increase in organic traffic means that we have increase the number of website visitors from search engines (Google & Bing) by 229%. These are the type of visitors that are looking to learn more about a topic, so they research it on Google, then landed on our client's website.

158% -

Increase in total traffic since starting marketing with JSG

Optimization works in and out of search, no matter the topic, more content creates more ways for customers to interact with the site. Large portions of our users find our content through social media, emails, and as the result of back-linking strategies. Total website traffic has more than doubled yearly.


Organic Search Traffic
(2014 - 2016)

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Total Website Traffic
(2014 - 2016)

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