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Many independent insurance agencies have popular brands within their local communities, however, these reputations often don’t translate to the online world – where people are flocking to fulfill their insurance needs. Direct writers with deeper pockets and more resources have begun to dominate the digital world. It's up to the independent insurance industry to win back lost market share. Without a strong online brand, the independent agent will continue to fight an uphill battle.
There is a way for independent agencies to compete against larger direct writers online, and it’s the same way agencies like yours have been able to compete with larger companies for years.
Your agency has something to offer that people want and direct writers can’t provide. For years, you’ve given customers:
Chances are it’s these very qualities that have made your insurance agency a cornerstone in its community. As the world transitions to the online space, it’s time to take these same qualities onto the web and use them for your agency’s online branding. To do this, you need a site that:
Your brand is already online. People can find your agency if they search for it. The question is whether it has the same reputation as the one you’ve created offline. Is your online brand working for your agency or against it?
To see just how well your online branding is working, you’re going to need to check your site’s analytics:
Key performance metrics like these are a window into how well your site is doing – and how your agency’s brand is fairing online. As your performance metrics improve, you should see an increase in both leads and referrals looking for insurance from modern-thinking insurance experts.
There are four steps to taking control of your agency’s brand online:
At Jump Suit Group, we specialize in creating websites and online marketing campaigns that help independent insurance agencies establish their brands online. We’ll take your agency through each of these four steps and help you establish its brand online in order to attract a new generation of insurance buyers.
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There is a way for independent agencies to compete against larger direct writers online, and it’s the same way agencies like yours have competed with larger companies for years.
Your agency has something to offer that people want and direct writers can’t provide. For years, you’ve given customers:
Chances are it’s these very qualities that have made your insurance agency a known business in its community. As the world moves more and more online, it’s time to take these same qualities into the digital realm and use them for your agency’s online branding. To do this, you need a site that:
Your brand is already online. People can find your agency if they search for it. The question is whether it’s the same as the reputation you’ve created offline. Is your online brand working for your agency or against it?
To see just how well your online branding is working, you’re going to need to check your site’s analytics.
While there are a few web analytics programs available, we at Jump Suit Group usually recommend that independent insurance agencies begin with Google Webmaster Tools and Google Analytics. Both of these programs are available for free and are easy to use, and they meet the analytics needs of virtually all independent insurance agencies. With Google Webmaster Tools and Google Analytics, you’ll be able to:
Key performance metrics like these are a window into how well your site is doing -- and how your agency’s brand is faring online. You can use these metrics to adjust or improve your website design and content. As your performance metrics advance, you should see an increase in both leads and referrals looking for insurance from modern-thinking insurance experts.
No other medium offers this level of granular detail that shows you precisely how well your site is doing — especially not for free.
There are four steps to taking control of your agency’s brand online:
At JSG, we specialize in creating websites and online marketing campaigns that do just this and help independent insurance agencies establish their brands online. We’ll take your agency through each of these four steps and help you establish its brand online in order to attract a new generation of insurance buyers.
