Return on Investment
Net revenue of new business generated divided by total cost of the investment
Lifetime Value of a Customer
The amount of money a customer is expected to spend with you during their lifetime
Customer Acquisition Cost
The cost of winning a customer to purchase your product, policy or service
Year 1: 12 Customers
Year 2: 24 Customers
Year 3: 36 Customers
Year 4: 50+ Customers
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It all starts with a phone call!