We assume that the average commission for new commercial policies is 15%
The average premium on a new policy (commercial and personal) is $3,500 annually.
The average number of leads generated per month is 10. We also assume a 20% conversion rate.
- 10 Leads/mo x 20% Conversion = 2 Customers
- 2 Customers x $3.5k premium = $7k annual premium
- $7k annual premium x 15% commission = $1,050 profit/year
- $1,050/year x 18 months = $18,900/year
- Yearly marketing budget = $18,000/year
- ROI = 100% in under 18 Months
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